In the vast world of online marketing, having a strategy is like showing up to a battle with a plan instead of just a spoon.
Start with identifying your audience. After all, selling shoes to someone who has no feet is kind of pointless.
Next, diversify your marketing channels don’t just bet on email campaigns or social media alone. Test and measure everything (yes, that includes your “brilliant” idea for a TikTok dance challenge).
Whether it’s SEO, PPC, or social media marketing, every tool in your toolbox needs a purpose. And remember, in the world of online marketing, it’s a marathon, not a sprint. But if you’re lucky, maybe you can sprint a little along the way.
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