Copy is King

And no, I know what you're thinking... this isn't copy as in copycatting, I mean copywriting is king. 

Copywriting is the unsung hero of online marketing. Sure, the graphics are pretty, but words? They seal the deal. 

The right copy can turn a window shopper into a lifelong customer, or at least get someone to stop scrolling long enough to realise you’re not selling an actual spam. 

Good copywriting connects with your audience, speaks their language, and answers their questions. It’s like a conversation with a friend—if that friend happened to be trying to sell you on something. 

So next time you think your product can sell itself, remember even the best pizza needs a menu description that makes your mouth water.